5 Skills You Need To Grow Your Online Business
For creatives, marketers, and other service-based entrepreneurs, growing a successful business can be challenging, but extremely rewarding. But, too often, solopreneurs think more about the tasks they need to accomplish to reach their goals rather than the skills they need to acquire.
If you’re looking to start or grow an online business, these are the 5 skills that you’ll need in order to succeed.
1. Time management
As a service-based entrepreneur, you'll quickly realize why the adage "Time is money" is quite popular. To reach your goal, you need to be efficient. Poor time management doesn't just waste your time, it wastes money too.
Our advice: know yourself. Productivity and efficiency should be personalized. If you're not a morning person, you need not to be one. Create a methodology that fits your personality.
2. Digital marketing
You don't have a business if no one knows you exist. As a new solopreneur, you must spend a lot of time building brand awareness, as a few potential clients will stumble upon your website by accident. Fortunately, different tools can help you drive traffic to your website, among them:
- Email marketing.
- Social media marketing.
- Content marketing
It can feel overwhelming, but you don't need a blog, an email list, or to be active on all social media platforms from the beginning. Be strategic and focus on your strengths: find out your target audience’s prefered method(s) of communication, and select the one(s) that you can be consistent with.
Pro tip: there are many courses about digital marketing online; take the ones created by real experts. It will make all the difference for your business.
"Your network is your net worth." By now, you must have heard that saying a thousand times, and there are two good reasons behind it:
- Word-of-mouth recommendation plays some part in 80% of all B2B deals.
- Customers referred by a friend, fellow entrepreneur, or other customers have a 16% higher lifetime value than non-referred ones.
Stop seeing fellow service-based entrepreneurs who offer the same service as yours as competitors. Network with them. The chances are that when they aren’t able to take any more clients, they might recommend you.
Networking nowadays is easy, even for introverts. You can use social media platforms or private communities for service-based entrepreneurs dedicated to networking and growing successful businesses.
4. Leadership & delegation
Let's get real. What distinguishes a solopreneur from a freelancer is their ability to scale their business. You won't be able to manage a successful business all by yourself. At some point, you need to evaluate the tasks that cost you the most money.
For example, delegating social media management to a contractor might feel risky, but if it allows you to allocate more time to tasks that will help you bring more revenue to your business, it may be worth the investment.
5. Customer service
Whether you sell products, offer memberships, or one-on-one consulting, you'll talk to your clients quite often as a service-based entrepreneur. Knowing how to speak to them in a helpful & professional manner is essential to build your reputation.
One of the biggest complaints service-based entrepreneurs have is that some clients are impatient and expect fast answers. With the rise of social media, this isn't going to change anytime soon. That's why you need to make sure that you have a system in place that will help you maintain a great relationship with your clients.
Make sure that you:
- Have clear office hours so your clients know when they can contact you and when to expect an answer.
- Are clear about the deliverables to prevent your clients from sending you multiple follow-up emails.
- Are clear about what your services entail. Too often, clients expect way more than what's offered.
Are you looking to level up your business skills, elevate your freelance business, or finally become a full-time entrepreneur? Then the GrindD is the perfect resource to help you take that next step! From a private community of other creatives, to courses taught by industry leaders, the GrindD is the affordable monthly membership designed to give you actionable resources, tips & support for growing your business online.