How To Find New Clients Online For Your Business
How to find clients is a burning question for most creatives, marketers and other service-based entrepreneurs. Your skills might be highly requested, but if you can't find a way to be in front of your potential clients, your business won't grow.
Don't wait for them to magically find you, instead, be proactive.
1. Ask for referrals
Do you have family and friends who support you? Ask for referrals. Do you have happy clients? Ask for a referral. People can have a high opinion of your professional skills, but they don't always think about recommending you. So don't wait for them to think about it; ask them to do it! Referrals are a cost-effective way to get started and an easy way to grow your customer base.
2. Follow up with lost clients
Have you ever had a discovery call with a potential client who realized that they could not afford you? Why not check on them?
Most clients take time to make a purchasing decision. They search for information, determine their needs, and evaluate alternatives. Nurturing every lead is a way to make sure that when they're finally ready to invest, they contact you.
As a service-based entrepreneur, most of your clients will come from referrals. So, as soon as you start your entrepreneurial journey, you need to work on your networking skills. One of the best ways to grow your network is to connect with people who target the same type of clients.
For instance, a brand designer specializing in serving conscious brands will see value in partnering with a copywriter who does the same. Furthermore, networking with people who do the same thing as you can be mutually beneficial. When their client list is full, they are always searching for other service-based entrepreneurs to recommend.
4. Start blogging
When you have a problem and you're searching for a solution, what's the first thing you do; Google it, right? This is why having a blog as a service-based entrepreneur can help you attract new clients to help you grow your business.
With your blog, you can attract your target audience to your website by answering their most frequently asked questions. A blog is a great way to build brand awareness, validate your expertise, and create a relationship with your ideal client. But be careful; to be found on a search engine like Google, your blog posts need to be optimized.
5. Create a course
How often did a potential client tell you that they could not afford you? As a service-based entrepreneur, this will happen quite often. While it may be tempting to sacrifice to get new clients, you can't lower your prices; you have to make a living, after all!
Well, you can offer them an affordable alternative: your online course. Not only will it help you make passive income, but it will also be a great way for you to validate your expertise.
Most clients see online courses as a temporary solution. As they scale their businesses, they need to outsource. If they took your course and found value, chances are, they will hire you when they’re ready. You can create your course on your website, or use other services to reach more potential clients.
6. Get clients through social media
It's 2021. If you aren’t taking full advantage of social media, you're missing out. Social media is a great way to build brand awareness, validate your expertise and build your network.
According to GlobalWebIndex, 54% of social media users use social media to research products, and 71% are more likely to purchase products and services based on social media referrals. No matter which social media platform you use, make sure you build a strong content strategy that will help you reach your goals.
7. Build an email list
Building an email list is a great way to nurture your leads. First, attract them with freebies, such as a worksheet, an ebook, or a free course, and then maintain your relationship by sending them email regularly. That way, you'll remain in their minds, and when they are ready to outsource, they'll contact you.
8. Co-host a webinar
The reason why your ideal client is not using your services is because they don't know you. Building brand awareness is crucial to validate your expertise. Your ideal client needs to ensure that investing in your services will be beneficial to them. Co-hosting a webinar gives you a chance to prove that you know what you're talking about while getting exposed to the community of your co-host.
Still lost? In the Millennial Grinders podcast, we interview different service-based entrepreneurs who share how they find their clients as well as useful tips to grow your business as a creative, marketer or service-based entrepreneur. Check it out!